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Steamy Kitchen’s Jaden Hair Shares Her Secrets to Successful Blogging

July 13, 2012 By Nancy Baggett 8 Comments


As part of my ongoing series of posts called “Secrets to Successful Food Blogging,” I’m thrilled to spotlight one of my favorite bloggers–Jaden Hair. Unless you live in an extremely remote corner of the food blogosphere, you are almost certainly already familiar with this exuberant and pretty young dynamo and her mega-blog, Steamy Kitchen.

In case you haven’t met her in person, Jaden has a cheery disposition, enthusiastic, can-do attitude, and, apparently, boundless energy.  Enough energy  to not only host and maintain her enormously popular, award-winning Steamy Kitchen blog, but to write several food columns, make regular chef appearances on television and radio shows, frequently speak at conferences, and maintain a major presence in social media. She has, for example, about 120,000 Twitter followers!

Oh, yes, and she is raising a young family (pictured at the bottom) and has authored The Steamy Kitchen Cookbook.  Not only did she create the recipes, but learned food photography so she could take the pictures for it. (Naturally, she has other book projects in mind.)


Jaden and I met several years ago during a flight to a blogging conference in San Francisco. I’m happy to confide that she is every bit as friendly in person as the photo above suggests.  I noticed her blogging in the seat next to me, realized that we were already Twitter friends, and struck up a  conversation.  We have kept in touch and talked shop at conferences ever since.

Here’s what Jaden had to say when I asked her to account for the enormous popularity of  Steamy Kitchen: “Every time I create a recipe and post, I’m always asking myself, ‘Is this the very best recipe about Pork Belly Buns (or whatever the recipe is) online?’

I think that single question is what makes Steamy Kitchen so popular. I always strive to publish the very best post, whether it’s through humor, photography, step by step photos or easiest recipe. My audience obviously loves my Asian recipes, but the majority of them also enjoy simple methods and good solid shortcuts. The Pork Belly Buns (pictured below) are especially great because I provide a real shortcut for the buns – a tip from my Mom!” 

Q:  Why did you start your blog? Has the experience been what you expected?
A:  I started the blog just to document the recipes that my Mom would dictate to me over the phone. She lived in California and I had just moved to Florida, so our communication was always over the phone, talking about recipes.
(Here was one of my very first posts:  it was about chinese-long-beans.)
When I first signed up for WordPress, never in my wildest dreams did I think Steamy Kitchen would become our family business. However, about 3 months into the blog, I realized that this was my calling. I enjoyed blogging, creating recipes, talking about food and being part of this amazing online community so much that I decided to find a way to make blogging a full time “job.”

Q: What are the most helpful discoveries you made as you gained experience that improved your blog or changed your approach?
A:  The first discovery that I made was community is everything. I try to attend every single food blogging event and be an active member in nurturing our community. You’ll always see me introducing new bloggers to each other, giving advice in every way possible and creating local gatherings. Community also extends online – Twitter, Facebook, Instagram, Pinterest – there are so many ways to participate!

Probably the most important discovery was that authentic generosity is the heart and soul of blogging. Giving to give (not to get) and loving the process of giving is everything. This applies to friendship, community, the recipes I create, the information I provide for each recipe or post, communication with readers and mentoring bloggers.
     
Q:  Do you have any secrets to success or advice you could share with other food bloggers?
A:  I think what I said above–generosity of spirit, along with always creating the very best that I can– has everything  to do with the success of the blog.

Steamy Kitchen is truly a family business. My husband is the web developer (or what he describes as the “.com” of the business) and my boys have equal say in what we do, posts that we write. They even help me quite a bit in the kitchen. We’ve made this an entire family affair and I’d love to see more bloggers do the same.

Q: Any interesting insights to share about how you write, come up with recipes, test, photograph, etc.?
A: My
boys sometimes have a hankering for a certain dish and so I’ll create a
recipe and post around that. I’m very spontaneous and organic. I’ll
cook throughout the week and on Mondays, I have a chef assistant that
comes to my home We spend all day re-cooking the top dishes of the week
before and we’ll test and refine the recipes. ###

You might also like to read my interviews with Life’s a Feast’s Jamie Schler,  or 5-Second Rule’s Cheryl Sternman Rule,  or perhaps Will Write for Food’s Dianne Jacobs.  Each one has her own fascinating insights to share on how to create a successful food blog.

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Filed Under: Uncategorized Tagged With: blogging tips, food blogging secrets, Jaden, Jaden Hair, Steamy Kitchen, successful food blogs

Previous Post: « Wanna Be a Better Food Writer?—3 Key Writing Exercises to Try
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Reader Interactions

Comments

  1. Nancy Baggett says

    July 27, 2012 at 3:34 am

    Kendra, I definitely agree. Just like Jaden, I quickly realized that this is a community and that sharing and giving back are very important.

  2. Kendra Bailey Morris says

    July 26, 2012 at 4:28 pm

    I love Jaden's sentiment about community and the idea of giving to others. That is definitely something I always try to do both professionally and personally. Pay it forward!

    Kendra

  3. Anonymous says

    July 15, 2012 at 4:03 pm

    I like the fresh, colorful look of her blog–fun to look at.

  4. Kathryn says

    July 14, 2012 at 11:23 pm

    So very helpful. Blogs can be boring or phenomenal. I love your tips and will be using them.

  5. Toby Devens says

    July 14, 2012 at 12:04 am

    Jaden Hair is spot-on. Food's connection to family is undeniable. My mother has been gone for decades, but when I reproduce her delicious tomato soup or my late husband's incredible rice pudding, even the process of cooking these dishes brings back wonderful memories. I'm so glad I asked them to write down the recipes–seeing them in their handwriting is even more evocative of their presence.

  6. Nancy Baggett says

    July 13, 2012 at 10:42 pm

    Thanks for your comments. Food bloggers, including me, are often asked if we really cook! I personally wouldn't want to spend so much time on the subject of food if I didn't cook–but maybe it's just me!

  7. Rebecca York says

    July 13, 2012 at 9:05 pm

    It's great that Jada gets her kids involved in recipe development. I made sure that both my daughter and son could cook. My daughter is more tied to recipes than my son. He likes to experiment.
    Rebecca

  8. Anonymous says

    July 13, 2012 at 9:02 pm

    I really enjoyed your recent piece about fellow food blogger Jaden Hair. It was very interesting to learn about the process. I don’t think the average person realizes that doing a blog such as this necessitates testing and refining recipes, and perhaps all that work yielding a cookbook. The pictures illustrating the piece made me want to check out Jaden’s blog – and her delicious looking recipes!

    Binnie Syril Braunstein

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Welcome to KitchenLane! It’s a comfortable place where I create, thoroughly test, and photograph recipes for my cookbooks and blog. All my recipes are original, not adaptations from others. I trained as a pastry chef, so many offerings are desserts and baked goods. Some are also healthful, savory dishes I contribute to healthy eating publications. My recipes are always free of artificial dyes, flavorings, and other iffy additives, which I won’t serve my family—or you! Instead, dishes feature naturally flavorful, colorful ingredients including fresh herbs, berries, edible flowers, and fruits, many from my own suburban garden or local farmers’ markets. Since lots of readers aspire to write cookbooks, I also blog on recipe writing and editing and other helpful publishing how-to info accumulated while authoring nearly 20 well-received cookbooks over many years.


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