Do you think no-knead bread is a fad or here to stay? If you feel it’s here for the long-term, do you think that everybody will switch to this method or that it will just be one of several methods home bread bakers will use.
Several years ago
Fleischmann’s Yeast tried out some of my recipes in their test kitchen, and liked them so much they then got some customers to try them too. Then Fleischmann’s surveyed those bakers to get their reaction. The results suggest that no-knead, at least Kneadlessly Simple no-knead breads, are going to stay around. People liked the recipes even more than they expected too, and over 95 % said they would make them again. Here are some of the survey questions and results:
Compared to your expectations how would you rate the recipes?
1.1% Significantly worse than I expected.
5.3% Somewhat worse than I expected.
25.0% What I expected.
36.0% Somewhat better than expected.
32.6% Significantly better than expected.
How Did You Like the Recipes?
2.4% Very Dissatisfied/Dissatisfied
8.6% Neutral
37.8% Satisfied
51.2% Very Satisfied
*97.9 % Said They Would Use Them Again
Impact of Ease/Convenience on Your Baking Habits
16.4% No-knead will not affect my amount of baking.
18.9% No-knead will increase my amount of baking by 10%.
26.4% No-knead will increase my amount of baking by 25%.
38.8% No-knead will increase my amount of baking 50% or more.
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